Carrots Jewellery was built to solve a real problem in the Indian gold market. Traditional gold was too expensive for daily wear. Plated jewellery was too cheap to be real. Nobody was offering genuine, hallmarked gold that an everyday person could actually afford to wear every morning. We chose 9kt solid gold made with strong alloys because it is the only answer that is honest, durable, scratch resistant, and built for real Indian life. This is that story. Every brand makes a founding choice. The material you build with, the price point you target, the customer you design for. That choice sets everything that comes after it. When we started Carrots Jewellery, our founding choice was 9kt solid gold. Not 22kt. Not 18kt. Not gold plated. Not gold filled. 9kt solid gold made with strong alloys, exclusively, without exception, on every single piece we make. This blog explains why we made that choice and why we believe it was the right one. The Problem We Saw in the Indian Market For a long time, buying fine jewellery felt like choosing between two frustrating extremes. On one hand, skyrocketing gold prices have pushed traditional 22kt and 18kt jewellery into the realm of investment pieces, exorbitantly expensive, locked away in heavy bank vaults, and far too precious for a Tuesday morning. On the other hand, the market is flooded with cheap, gold plated fashion jewellery. It looks good for a week, but quickly wears out, turns your skin green, causes irritation, and ultimately ends up in a trash can with zero resale value.  We asked ourselves a simple question. Why should you have to choose between a luxury you cannot afford and a cheap alternative you do not deserve? Nobody was answering that question. Nobody was offering real, hallmarked gold at a price that made daily wear feel accessible. That gap is where Carrots Jewellery was born. Why We Did Not Choose 22kt or 18kt Gold 22kt gold is beautiful. It is also soft, expensive, and not built for daily wear. 22kt gold contains 22 parts pure gold out of 24. That leaves only 2 parts for strong alloys. With so little alloying, 22kt gold is prone to bending, scratching, and losing its shape under the pressure of daily life. It is best kept for wedding sets, heirloom pieces, and special occasions, not for the commute, the office, and the school run. 18kt gold has 18 parts pure gold and 6 parts strong alloys. It is more durable than 22kt, but it still carries a high price because of its gold content. And with gold prices in India at record highs, even an 18kt daily wear piece moves out of reach for most buyers. We wanted to build jewellery for the person who wears it on a Wednesday, not just a wedding day. That person needed something real, but 22kt and 18kt were not the right answer. Why We Did Not Choose Gold Plated Gold plated jewellery was the other option. It is affordable, widely available, and looks like gold at first glance. But it is not gold. It is a base metal with a coating measured in microns, thinner than a strand of human hair. That coating wears away within weeks or months of daily use. The base metal underneath can irritate the skin. The piece holds no resale value. And it ends up in a drawer or a bin. Unlike plated jewellery, solid gold does not peel or flake. With proper care, jewellery is designed to retain its beauty for years to come.  We could not build a brand on something that fails the person wearing it. So plated jewellery was never an option for us. Why 9kt Gold Was the Right Answer 9kt gold is real gold made up of 37.5 percent pure gold blended with other metals for strength. That blend is exactly what makes it ideal for daily wear. It is a harder, more durable alloy than 22kt or 18kt, so it resists scratches and dents far better through everyday life. It is also significantly more affordable, which matters when gold prices in India have climbed to record highs. Carrotsjewellery 9kt gold sits exactly where we wanted to be. Real, verified gold. Genuinely affordable. More durable and scratch resistant than higher purity options because of its strong alloys. And BIS hallmarkable, which means the purity is government verified. Carrots Jewellery was born to bridge this exact gap. We are an exclusively 9kt solid gold brand. We do not do plating, and we do not do mystery metals. This was a deliberate, values-led decision. Not a shortcut. Not a compromise. A choice we made because 9kt gold is genuinely the best material for everyday jewellery in India. What 9kt Gold Means in Practice It Is Real Gold All the Way Through Every piece of Carrots jewellery is solid gold throughout. There is no base metal core, no coating, and no surface layer that wears away. Every Carrots piece is crafted in solid 9kt gold and never gold plated or filled.  It Is Durable and Scratch Resistant Pure gold is soft and fragile. The strong alloys in 9kt gold make it significantly more durable and scratch resistant than 22kt or 18kt gold. One of the main reasons people choose 9kt gold jewellery is because it is stronger than higher purity gold like 18kt or 22kt gold. Pure gold is naturally soft, so mixing it with other metals makes the jewellery more resistant to scratches and bending. Carrotsjewellery It Is BIS Hallmarked All Carrots jewellery is BIS hallmarked for authenticity, including pieces below 2 grams. Government guidelines do not always require hallmarking for ultra-lightweight pieces. We do it anyway. Every piece carries a HUID number you can verify on the BIS Care app. You always know exactly what you are buying.  It Holds Real Value 9kt solid gold carries genuine gold value tied to global market prices. It can be exchanged, sold, or bought back at any time. At Carrots Jewellery, we offer a lifetime gold buyback on every piece. Your jewellery is not just beautiful. It is worth something real. It Is Hypoallergenic for Most Skin Types Carrots jewellery is thoughtfully crafted for comfortable everyday wear and is hypoallergenic for most skin types. Because it is solid gold throughout, there is no base metal sitting against your skin as the surface wears away.  The Other Decisions We Made Around 9kt Gold Choosing 9kt gold was only the beginning. We made several other decisions that reflect the same values. No Showroom. No Middleman. We sell directly to you. No showroom rent, no retail markup, no middleman margin. This means you get real, hallmarked gold at a price that reflects the actual gold and craftsmanship, not the cost of a flagship store in a premium mall. A Three-Step Quality Check on Every Piece Before a piece ever reaches your doorstep, it undergoes three rigorous rounds of internal quality inspection. If it is not flawless, it does not ship. This standard comes from our founding background in one of India's most respected legacy jewellery operations. We know what quality looks like, and we do not lower that bar. Transparent Pricing on Every Product Page Every product page on carrotsjewellery.com shows a full price breakup: the gold rate per gram, net fine weight, gross weight, making charges, and GST shown separately. You see exactly what you are paying for and why. There are no hidden numbers. Signature Packaging and a Care Card Every order arrives in our signature luxury packaging, complete with a care card for a refined unboxing experience. We believe the experience of receiving real gold should feel like it.  Built on Legacy Knowledge Carrots was founded by people who learned the craft inside one of India's most renowned and trusted legacy jewellery brands, managing store operations and large-scale production for a household name. The biggest lesson was not how to manufacture beautiful pieces. It was how to earn and protect customer trust, the meticulous care and transparency it takes to keep generations of customers loyal. We have brought those exact, world-class standards into a modern, direct-to-consumer experience. Carrotsjewellery Was It the Right Call Yes. And here is how we know. 9kt gold gives our customers something no plated piece ever could: real gold they can wear every single day, verify through a government hallmark, and exchange for real value when they choose to. It gives them jewellery that does not peel, does not fade, does not irritate the skin, and does not end up forgotten in a drawer. It gives them something that holds its meaning and its value across years of daily wear. And it fills the gap that nobody else was filling: genuine, hallmarked gold for everyday Indian life at a price that makes sense. It is because of this belief that we developed a jewellery brand that encompasses all things 9kt solid gold and is dedicated to making luxury feel wearable, durable, and accessible each and every day. That is why we chose 9kt gold. And that is why we will never change that choice. Explore Our Collection All products below are confirmed live. Prices change with daily gold rates. Always check the product page before buying. Pendant Chains Opaline Pendant Chain is a clean and minimal everyday pendant chain. A great first piece of real solid gold. Eterna Oval Pendant Chain has a modern oval design that is refined and wearable every day. Farasha Bleu Pendant Chain is delicate and feminine, built for someone who wants something personal and everyday. Silk Road Pendant Chain is an elegant chain designed to become your everyday signature piece. Amalfi Heart is a meaningful heart pendant in real 9kt solid gold made with strong alloys. Earrings Noverna Studs are clean, refined studs for everyday wear. Valentina Aura Earrings are light and effortless, a natural daily pick. Madrid Bloom is a delicate floral earring for everyday dressing. Minnie Bow adds a charming feminine touch to any daily look. Taormina Bloom Earrings bring a detailed floral design into solid 9kt gold. Malta Leaf is a refined leaf earring that is elegant and everyday. Marbella Star adds personality to a clean everyday look. Malmo Weave is a structured and stylish solid gold earring. Marseille Amie offers a fresh and modern design in real 9kt gold. Sofia Petal is a timeless petal earring in solid gold. Venice Ray is structured and sophisticated, made for everyday and occasions alike. Nice Swirl is a graceful swirl earring in real solid gold. Rosetta Vento Earrings are intricate and elevated for moments that deserve something special. Pendants Little Chirpie is a playful and charming pendant with its own personality. Lisbon Dolphin is a unique and whimsical pendant in real solid gold. Isabella Knot is an intricate knot pendant that makes a confident and lasting impression. Chains Silk Snake Chain is a sleek, timeless chain in real 9kt solid gold. It layers beautifully and works just as well on its own. Conclusion We chose 9kt gold because it is the only material that is genuinely real, genuinely affordable, and genuinely built for daily Indian life. It is durable. It is scratch resistant. It is BIS hallmarked. It holds real value. And it is made with strong alloys that let you wear it every single day without worry. That choice reflects everything we believe at Carrots Jewellery. Real gold for real people, worn in real life, priced honestly, and built to last. Browse the full collection and find your everyday piece today. Frequently Asked Questions Why did Carrots Jewellery choose 9kt gold? We chose 9kt gold because it fills the gap between expensive high-purity gold and cheap plated jewellery. It is real, BIS hallmarked gold made with strong alloys that is durable, scratch resistant, and affordable enough to wear every day. Is 9kt gold real gold? Yes. 9kt gold contains 37.5 percent pure gold. It is real, solid gold all the way through, BIS hallmarked at a fineness of 375, and holds genuine monetary value tied to global gold prices. Why is 9kt gold more durable than 22kt or 18kt gold? 9kt gold has a higher proportion of strong alloys than 22kt or 18kt gold. These strong alloys make it more durable and scratch resistant, which is why it handles daily wear better than higher purity gold. Does Carrots Jewellery ever sell gold plated pieces? No. Carrots Jewellery sells only 9kt solid gold. Every piece is real gold throughout, never plated, never filled, never coated. Is every Carrots piece BIS hallmarked? Yes. Every piece is BIS hallmarked, even those under 2 grams. Every piece also carries a HUID number you can verify on the BIS Care app. Does Carrots Jewellery offer a gold buyback? Yes. Carrots Jewellery offers a lifetime gold buyback on every piece because 9kt solid gold holds real monetary value. What is the Carrots three-step quality check? Every piece at Carrots Jewellery goes through three rounds of internal quality inspection before it ships. If it is not flawless, it does not reach you. Who founded Carrots Jewellery? Carrots was founded by people who built their expertise inside one of India's most respected and renowned legacy jewellery brands. They brought those quality standards and customer trust principles into a modern direct-to-consumer brand. Why does Carrots not have a showroom? We sell directly to our customers with no showroom, no retail markup, and no middleman margin. This keeps prices honest and lets you get real gold at a fair price. What makes Carrots Jewellery different from other gold jewellery brands in India? Carrots is exclusively 9kt solid gold, BIS hallmarked on every piece including those under 2 grams, transparently priced with a full breakup on every product page, and built on legacy jewellery standards. No plating, no mystery metals, no shortcuts.  

 Carrots Jewellery sells only 9kt solid gold. We do not sell gold plated jewellery and we never will. This is not a compromise. It is a deliberate choice rooted in what we believe every buyer deserves: real gold that lasts, holds value, and never lets you down. This blog explains exactly what gold plating is, why it fails, and what we sell instead. When we started Carrots Jewellery, we had one clear position. No plating. No mystery metals. No shortcuts. This was not the easiest choice. Gold plated jewellery is cheaper to make, easier to price attractively, and much simpler to sell. The market is full of it. So why did we walk away from it entirely? Because we believe you deserve better. What Gold Plated Jewellery Actually Is Gold plated jewellery is not gold jewellery. It is a base metal, usually copper, brass, stainless steel, or sterling silver, with a very thin layer of gold electroplated on top. That layer is measured in microns. It is thinner than a human hair. This thin layer is what gives the piece its gold appearance. But it is only a surface coating. The gold is not throughout the piece. It is only on the outside. This distinction matters more than most buyers realise. What Happens to Gold Plated Jewellery Over Time It Peels and Fades The gold layer on plated jewellery is extremely thin. With daily wear, contact with skin, clothing, bags, and surfaces wears it away. Within weeks or months, you will start to see the base metal showing through. The piece looks patchy, dull, or discoloured. There is no fixing this without replating. It Can Irritate Your Skin Once the gold layer wears away, the base metal underneath sits directly on your skin. Many base metals, especially those containing nickel or copper alloys, can cause skin irritation, rashes, and discolouration. This is especially common in India where humidity and sweat accelerate wear. It Holds No Resale Value Gold plated jewellery has no gold value. The amount of actual gold in the plating is so small that it cannot be recovered or exchanged at any meaningful rate. The moment you buy it, its financial value drops to near zero. You are paying for the appearance of gold, not gold itself. It Ends Up in a Drawer or a Bin Most people who buy gold plated jewellery stop wearing it within a few months. It looks worn, it irritates the skin, and it reminds them of money not well spent. It ends up forgotten in a drawer or thrown away. That is not what jewellery should be. The Problem We Saw in the Indian Market When we looked at what was available for everyday gold jewellery in India, we saw two options and a gap between them. On one side, there was 22kt and 18kt gold jewellery. Beautiful, real, hallmarked gold. But with gold prices at record highs, a single piece costs tens of thousands of rupees. Most people cannot buy it without thinking of it as an investment rather than something to wear every day. On the other side, there was gold plated fashion jewellery. Affordable and attractive at first. But fake, fragile, and worthless within months. Nobody was filling the gap between these two extremes. Nobody was offering real, solid, hallmarked gold at a price that made daily wear feel accessible. That gap is exactly where Carrots Jewellery was built. What We Sell Instead: 9kt Solid Gold We are an exclusively 9kt solid gold brand. Every piece we make is real gold all the way through. Not coated. Not plated. Not layered. 9kt gold contains 9 parts pure gold out of 24 parts. The remaining 15 parts are strong alloys like copper, silver, and zinc. This mix is not a compromise. It is the point. The Strong Alloys Make It More Durable Pure gold, which is 24kt, is actually very soft. It bends, scratches, and loses its shape easily. The strong alloys in 9kt gold make it significantly more durable and scratch resistant than higher purity gold. This is why 9kt gold is the best choice for jewellery you want to wear every single day. It Will Never Peel Because 9kt gold is solid gold all the way through, there is no surface layer to wear away. The colour you see on day one is the same colour you will see in ten years. It does not peel. It does not fade. It does not reveal a different metal underneath. It Holds Real Value 9kt gold is real gold. It has genuine gold value that can be verified, exchanged, and bought back. At Carrots Jewellery, we offer a lifetime gold buyback on every piece. This means your purchase holds real monetary value from the day you buy it to the day you decide to part with it. It Is BIS Hallmarked Every piece from Carrots Jewellery is BIS hallmarked, even those under 2 grams. Government guidelines do not always require hallmarking for lightweight pieces. We do it anyway. Every piece carries a HUID number that you can verify on the BIS Care app before or after purchase. You always know exactly what you are buying. Solid Gold vs Gold Plated: The Full Comparison Feature 9kt Solid Gold Gold Plated Jewellery Gold throughout Yes No, only surface layer Peels or fades Never Yes, within months Skin irritation risk Very low Higher as plating wears away BIS hallmarkable Yes No Resale or buyback value Yes No Durability Very durable with strong alloys Low, base metal exposed over time Scratch resistance High Low once plating thins Long term cost One real purchase Repeated replacements Honest pricing Full gold and making charge breakup No regulated pricing The Three-Step Quality Promise Behind Every Piece Before any piece leaves our hands and reaches yours, it goes through three rounds of internal quality inspection. If it is not flawless, it does not ship. This is not a marketing claim. It is the standard we hold ourselves to because we come from a background in legacy jewellery, where quality is not optional and customer trust is everything. What This Means for You as a Buyer When you buy from Carrots Jewellery, you are not buying the appearance of gold. You are buying real, solid, hallmarked gold made with strong alloys that is durable, scratch resistant, and built for daily Indian life. You are paying a fair, transparent price that is broken down on every product page: gold rate per gram, net fine weight, gross weight, making charges, and GST shown separately. No hidden costs. No guesswork. And you are buying something that will still be worth something years from now, not something that will end up in a drawer. Our Live Collection: Real Gold You Can Wear Every Day Here are some of our most loved pieces, all confirmed live, all 9kt solid gold, all BIS hallmarked. Pendant Chains Opaline Pendant Chain is a clean and minimal everyday chain that goes with everything. Farasha Bleu Pendant Chain is a delicate and feminine pendant chain for someone who wants something a little more personal. Silk Road Pendant Chain is a versatile and elegant chain designed to become your everyday signature piece. Eterna Oval Pendant Chain has a modern oval design that is refined and wearable every single day. Amalfi Heart is a meaningful heart pendant for someone who wants real gold with a personal touch. Earrings Noverna Studs are clean, refined studs you can wear every day without thinking twice. Valentina Aura Earrings are light, effortless, and made for daily wear. Madrid Bloom adds a soft floral touch to everyday dressing. Taormina Bloom Earrings bring a detailed floral design into solid 9kt gold. Rosetta Vento Earrings are an intricate, elevated pair for when you want to make a real impression. Pendants Little Chirpie is a playful and charming pendant with real personality. Isabella Knot is an intricate knot pendant that makes a confident and lasting impression. Chains Silk Snake Chain is a sleek, timeless chain you will reach for every single day. It layers beautifully and works just as well on its own. Prices change with daily gold rates. Always check the product page before buying. Why Carrots Jewellery Will Never Sell Gold Plated Pieces This is not a price point decision. It is a values decision. We believe that anyone who spends money on jewellery deserves to own something real. Not a coating. Not an illusion. Real, hallmarked gold made with strong alloys that is durable, scratch resistant, and honest about what it is. Gold plated jewellery fails the person wearing it. It fails faster than expected, costs more in replacements over time, and holds no value when it is gone. That is not the experience we want to be part of. So we made a choice. No plating. No mystery metals. Only 9kt solid gold made with strong alloys, hallmarked on every piece, made for daily Indian life. That is what we sell. That is all we will ever sell. Conclusion Gold plated jewellery looks like gold but is not gold. It peels, fades, irritates the skin, and holds no resale value. It is a short term solution that costs you more over time than a single piece of real gold ever would. At Carrots Jewellery, we chose to build something different. Every piece is 9kt solid gold made with strong alloys. Durable. Scratch resistant. BIS hallmarked. Honestly priced. And built to stay with you for years. Browse the full collection and find your first real gold piece today. Frequently Asked Questions What is gold plated jewellery? Gold plated jewellery is a base metal like copper, brass, or silver with a very thin layer of gold electroplated on the surface. It is not solid gold. The gold is only a coating and will wear away over time. Why does gold plated jewellery peel? The gold layer on plated jewellery is extremely thin, often just a few microns. Daily wear, sweat, and contact with surfaces gradually wear this layer away, revealing the base metal underneath. Is gold plated jewellery bad for skin? Once the gold plating wears off, the base metal sits directly on your skin. Many base metals contain nickel or other alloys that can cause irritation, rashes, and skin discolouration, especially in humid conditions. Does gold plated jewellery have resale value? No. The amount of gold in the plating is too small to have any meaningful value. Gold plated jewellery cannot be sold or exchanged at the gold rate. It holds no buyback value. What does Carrots Jewellery sell instead of gold plated jewellery? Carrots Jewellery sells only 9kt solid gold made with strong alloys. Every piece is real gold all the way through, not a coating on a base metal. Every piece is BIS hallmarked, even those under 2 grams. What is 9kt solid gold? 9kt solid gold contains 9 parts pure gold out of 24 parts. The remaining parts are strong alloys like copper, silver, and zinc. It is real, hallmarked gold made with strong alloys that is more durable and scratch resistant than higher purity gold. Why is 9kt gold better than gold plated for daily wear? 9kt solid gold never peels, holds real value, is BIS hallmarked, and lasts for years with simple care. Gold plated jewellery wears away quickly and needs replacing. Over time, solid gold is the smarter and more economical choice. Is 9kt gold BIS hallmarked in India? Yes. From July 2025, 9kt gold is officially part of India's mandatory BIS hallmarking system at a fineness of 375. Every piece from Carrots Jewellery is BIS hallmarked, even those under 2 grams, and carries a HUID number you can verify on the BIS Care app. Does Carrots Jewellery offer a gold buyback? Yes. Carrots Jewellery offers a lifetime gold buyback on every piece. This means your purchase always holds real monetary value. Gold plated jewellery offers no such option because it contains no meaningful gold value. How is Carrots Jewellery priced? Every product page shows a full price breakup: the gold rate per gram, net fine weight, gross weight, making charges, and GST are all shown separately. You always know exactly what you are paying for and why.